Master thesis brand equity

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Master thesis brand equity

Czinkota, Ronkainen and Zvobgo, Your Bibliography: South-Western Cengage Learning, pp. Journal de Chernatony, L.

master thesis brand equity

Journal of Marketing Management, 14 5pp. Chapter of an ed. Dinnie, Your Bibliography: Ehrenberg, Barnard and Scriven, Your Bibliography: Journal of Advertising Research, 37 6pp. Eisenhardt, Your Bibliography: Building Theories from Case Study Research.

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The Academy of Management Review, 14 4p. Ekinci and Hosany, Your Bibliography: Journal of Travel Research, 45 2pp. The meaning and measurement of destination image - The journal of tourism studies In-text: Enhtner and Ritchie, Your Bibliography: The meaning and measurement of destination image. The journal of tourism studies, 14 1pp.

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Freeman and McVea, Your Bibliography: A Stakeholder Approach to Strategic Management. A Stakeholder Approach, 1st ed. Educational Research - MA: Gall, Gall and Borg, Your Bibliography: Journal The Dichotic Theory of Salience: Guido, Your Bibliography: The Dichotic Theory of Salience: European Advances in Consumer Research, 3, pp.

Hankinson, Your Bibliography: A study of the branding practices of 12 English cities. J Brand Manag, 9 2pp. What do you really mean by a brand? Hankinson and Cowking, Your Bibliography: What do you really mean by a brand?. J Brand Manag, 3 1pp.Master Thesis Charoenporn Mint Kaewmanorom 2 ABSTRACT Nowadays smaller companies with strong brand equity are usually acquired by multinational.

BRAND EQUITY & COLLEGE ATHLETICS: INVESTIGATING THE EFFECTS OF BRAND UNCERTAINTY SITUATIONS ON CONSUMER-BASED BRAND EQUITY DISSERTATION Presented in Partial Fulfillment of the Requirements for. Master's Degree Programme in International Marketing Management (MIMM) Master’s thesis, Development of brand equity in microbrewery business Evgeny Talanyuk, 1st Examiner/Supervisor: Professor Asta Salmi 2nd Examiner/Supervisor: Associate Professor Jari Varis.

2 ABSTRACT. Abstract: This study reflects on the need to examine the challenges of brand equity creation among local fast food brands in was a need to observe brand awareness which contributes greater variance on brand trust, attitudinal brand loyalty, and overall brand equity than perceived quality across global and local brands.

Brand equity is created, with each study investigating different parts of the relationships within the brand value chain university of ljubljana faculty of economics master thesis corporate brand equity valuation in the food and beverage industry in slovenia ljubljana, january jelena jokanoviĆ.

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