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BRAND EQUITY & COLLEGE ATHLETICS: INVESTIGATING THE EFFECTS OF BRAND UNCERTAINTY SITUATIONS ON CONSUMER-BASED BRAND EQUITY DISSERTATION Presented in Partial Fulfillment of the Requirements for. Master's Degree Programme in International Marketing Management (MIMM) Master’s thesis, Development of brand equity in microbrewery business Evgeny Talanyuk, 1st Examiner/Supervisor: Professor Asta Salmi 2nd Examiner/Supervisor: Associate Professor Jari Varis.
2 ABSTRACT. Abstract: This study reflects on the need to examine the challenges of brand equity creation among local fast food brands in webkandii.com was a need to observe brand awareness which contributes greater variance on brand trust, attitudinal brand loyalty, and overall brand equity than perceived quality across global and local brands.
Brand equity is created, with each study investigating different parts of the relationships within the brand value chain university of ljubljana faculty of economics master thesis corporate brand equity valuation in the food and beverage industry in slovenia ljubljana, january jelena jokanoviĆ.
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